A job description and a job advert are two different things, that have two different purposes, and that should be used at different stages of the recruitment process.
Nobody wants to read a long boring job description at the browsing stage of their job search – regardless of how active or passive they are. If your job posts are getting a lot of unsuitable applications, it’s probably because people aren’t reading them.
By taking this training course, you’ll discover the theory behind writing effective job adverts (as opposed to job descriptions) and practice a tried-and-tested formula that you can use for all your future adverts, emails, InMails, and social media posts.
It’s specially designed for you if you work in recruitment agency or a corporate talent acquisition team. It’s also helpful for HR professionals and hiring managers and suits all levels of experience.
You’ll learn how to write effective job ads.
Job ads that stand out because they’re more interesting to read and more likely to get responded to by the right people.
You’ll learn how to sell jobs more effectively in writing.
And that’s regardless of whether the channels used are job postings, emails, LinkedIn Inmails or social media.
A bespoke programme for corporate recruiters, HR professionals, and groups from recruitment agencies.
Includes the pre-recorded course, a writing assignment and customised live training as a group. Each workshop can cater for between 6 and 10 delegates.
Includes the pre-recorded course, a writing assignment, customised live training as a group (via Zoom) and the personalisation of a 121-coaching session (also via Zoom) with one of the training team.
I've followed Mitch for some time and his content always resonates with me. This course is going to be very useful in crafting future job ads, direct messaging, and in marketing myself as an expert in this area.
Everyone on our team has done this course, as will all future employees too.
As we're getting ready to scale our start-up, we need to have really great job ads and attract top talent. Although the course wasn't exactly designed for me, it was really eye opening and I've got some immediate ideas to rewrite my job ads. Highly recommended.
This course is essential if you work in candidate-driven sectors. Without great adverts, you can’t attract great candidates. This course will give you the tools and strategies to do that.
I liked the way the course referenced studies and data and used stories to make the concepts more real. The tests between modules were fun and the UX was flawless. If I left it and came back the next day, I could jump back in with no problem.
I learnt so much, from structuring the ad to learning what hooks work best, etc. If every recruiter went on this course, job searching would be a dream for everyone!
The content is spot on, and the bite-size delivery is straight-talking. Perfect for those with busy schedules or a short attention span. Thanks again!
Thought provoking, clever and refreshing. The idea you have torn up the traditional way of writing a job ad is great and very current to how I see organisations wanting to engage with their audience.
I feel like I am equipped now to go away and write an advert that will attract candidates for those hard-to-fill roles.
One of the things that frustrates me about my industry is its proclivity to conflate these two pieces of content. Posting job descriptions and expecting your target candidates to read them doesn’t work like it did back in the early days of the Internet and job boards. The novelty of being able to find job…
"Two pages in and I'm hooked. This is a wonderful book - accessible, wise, witty and more profound that you might imagine. A modern day (acerbic) Aesop's Fables for recruiters." - Hung Lee, Recruiting Brainfood
